At Conduct, we envision a future where the complexity of legacy enterprise IT no longer stifles innovation but instead becomes a catalyst for unprecedented economic growth. Our mission is to unlock GDP-level impact by transforming how enterprises interact with their most critical systems, starting with ERP.
We are building a new paradigm for enterprise software—one where intelligent, agentic AI platforms converse fluently with complex business systems, making them accessible, understandable, and agile for all stakeholders. Through this approach, we aim to drive a profound shift in operational efficiency and digital transformation on a global scale.
Conduct is committed to creating a future where AI and humans act as partners, seamlessly managing and optimizing the enterprise IT landscape. By harnessing advanced AI to eliminate barriers to agility, we are crafting an economic ecosystem that moves faster, works smarter, and unlocks vast new value across industries and borders.
Our Review
We've been watching the enterprise AI space closely, and Conduct caught our attention for all the right reasons. Here's a startup that's not chasing the latest AI trend—they're tackling one of the most painful problems in enterprise tech: those legacy ERP systems that everyone loves to hate.
The founding story alone is compelling. Three ex-Palantir veterans who spent years wrestling with complex enterprise data decided they'd had enough of watching brilliant companies get bogged down by their own technology. That's the kind of origin story that makes us pay attention.
What Makes This Different
Most AI companies are building chatbots or content generators. Conduct built something we haven't seen before: an AI that can actually have a conversation with your SAP system. Think about that for a second—you can literally ask your ERP "Why is this process taking so long?" in plain English and get meaningful answers.
The "agentic AI" approach is where things get really interesting. We're not just talking about analysis here—these AI agents can actually take action within your systems. That's a significant leap from the passive AI tools flooding the market right now.
Early Traction That Actually Matters
Here's what impressed us most: they landed Rittal and Daimler Truck as early customers. These aren't small startups willing to experiment—they're massive industrial companies with everything to lose if something goes wrong. Rittal is already reporting "drastic results" in IT incident management, which speaks volumes about the platform's real-world impact.
The £9 million seed round led by Creandum also signals serious investor confidence. When you see angel investors from Google DeepMind, Workday, and even SAP itself backing a company, you know they're solving a problem that resonates across the industry.
The Reality Check
We'll be honest—this isn't going to be an easy market to crack. Enterprise IT transformations are notoriously complex, and convincing large organizations to let AI agents loose on their critical systems requires building tremendous trust. The good news? The Palantir pedigree helps here, as does their focus on starting with specific, measurable use cases rather than promising to solve everything at once.
The SAP S/4HANA migration focus is smart positioning. Every large enterprise is facing this transition, and if Conduct can prove they can make it less painful, they'll have customers lining up around the block.
Features
Natural language interaction with ERP systems
Real-time system understanding and business logic insight
Agentic AI for autonomous IT operation actions
Focus on SAP S/4HANA migration and legacy ERP modernization
FAQs
Ploy was founded in 2024.
Conduct’s mission is to make IT the innovation powerhouse of every company. Our agentic AI delivers an in-depth understanding of legacy enterprise software. For the first time ever, you can chat directly with your systems to resolve major business issues in days instead of months. We’re starting where it matters most: SAP, the OS of global business. Conduct makes the unmanageable, manageable. Setting the stage for the next era of productivity growth with AI-powered Enterprise System Intelligence.
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