Karumi —24/7 AI demo agent

Karumi's AI demo platform grabbed our attention immediately for solving a pain point that's been plaguing SaaS companies forever: the lag between someone's interest and their ability to see the product in action. Founded by Toni Lopez, a three-time entrepreneur with Stack AI and IBM Research experience, Karumi brings a fresh approach to product demonstrations that feels genuinely innovative.

A Clever Solution to Demo Friction

We've all been there – you visit a SaaS website, get intrigued, but then face the dreaded "Schedule a Demo" button that might take days to materialize. Karumi elegantly eliminates this friction with AI agents that conduct live, interactive product tours 24/7 in any language. What impressed us most is that these aren't pre-recorded videos – these are actual AI agents navigating through the real product interface during a video call.

The technology behind it is sophisticated yet thoughtfully constrained. Their three-layer system combines planning, browser execution, and product knowledge components that work together to create demos that feel surprisingly personalized. We watched it in action with Deel's platform, and the fluidity was remarkable.

Where This Really Shines

The business case for Karumi is compelling. By capturing prospects at their peak interest moment rather than days later, they're addressing a fundamental conversion challenge. For companies experiencing marketing surges or launches, having unlimited demo capacity without scaling a human team is a game-changer.

The multilingual support particularly stands out as a feature that opens doors to global markets that might otherwise be underserved due to language or time zone constraints. This isn't just automating demos – it's expanding who can access them.

Our Take on Adoption Challenges

While we're bullish on Karumi's potential, we do wonder about the onboarding curve. Setting up an AI agent with comprehensive product knowledge likely requires significant initial investment from clients. The success will largely depend on how seamlessly they can integrate with complex SaaS products without requiring extensive customization work.

That said, Karumi's positioning as "The Waymo of Personalized Demos" feels apt. Just as autonomous vehicles promised to transform transportation, this approach could fundamentally change how SaaS products go to market. For companies struggling with demo backlogs or conversion drop-offs between interest and demonstration, Karumi offers a compelling solution worth exploring.