Hi Auto envisions a future where quick-service restaurants deliver seamless and efficient drive-thru experiences powered by cutting-edge AI technology. We are committed to transforming the fast-food industry by eliminating friction and enhancing service quality through intelligent automation.
Our mission is to automate the drive-thru ordering process with unparalleled accuracy, even in the most challenging environments. By integrating advanced noise-cancellation and conversational AI, we empower restaurants to optimize operations, increase sales, and deliver exceptional customer experiences worldwide.
At Hi Auto, we are building the future of quick-service dining where innovation meets everyday convenience, revolutionizing how customers and restaurants connect in the drive-thru lane.
Our Review
When we first heard about Hi Auto, we'll admit we were skeptical. Another AI company promising to revolutionize fast food? But after digging into their track record, we're genuinely impressed. This Israeli startup has quietly built something that actually works — and the numbers prove it.
Hi Auto's AI Order Taker isn't just processing orders; it's handling 60 million of them annually across over 1,000 stores. That's not a pilot program — that's real-world scale.
What Makes Them Different
Most AI voice systems crumble in noisy environments, but Hi Auto specifically built theirs for the chaos of drive-thrus. Their noise-cancellation tech actually works when there's traffic, kitchen sounds, and multiple conversations happening at once.
We love that they're not trying to be everything to everyone. Instead of generic AI, they've laser-focused on quick-service restaurants and perfected that one use case. The result? Major chains like Bojangles, Checkers & Rally's, and Burger King are rolling it out across hundreds of locations.
The Smart Business Model
Here's what caught our attention: Hi Auto doesn't just take orders — it actively upsells. The AI suggests add-ons and upgrades in real-time, which means restaurants see immediate ROI beyond just labor savings.
Their $23.5 million in funding (including a solid $15 million round in 2022) shows investors believe in the long-term vision. But more importantly, Bojangles named them "Legendary Supplier of the Year" — that's the kind of customer validation that matters.
Room to Grow
While Hi Auto's focus is their strength, it's also a limitation. They're essentially betting everything on drive-thru automation. If that market saturates or shifts dramatically, they'll need to pivot quickly.
That said, with founders who have Google and deep tech backgrounds, we're confident they can adapt. The drive-thru market is still massive and largely untapped for AI automation, so there's plenty of room to run.
Features
AI Order Taker for drive-thru automation
High accuracy even in noisy environments
Advanced noise-cancellation technology
Integration with point-of-sale systems
Dynamic upselling to enhance sales
FAQs
Ploy was founded in 2024.
Hi Auto is a reliable AI order taker purpose-built for drive-thru operations in high-volume QSRs. It enables brands to consistently deliver faster, error-free service with over 93% order completion and 96% accuracy, at scale. With centralized control over the ongoing optimization of scripts, upsells, and voice, Hi Auto improves operational performance across stores while giving franchisees the flexibility to adjust menu items, LTOs, and regional offers. Its built-in labor optimization capabilities help reduce frontline stress, lower turnover, and save 3–8 labor hours per store, per day. Founded in 2019, Hi Auto is trusted by leading QSR brands and operates in ~1,000 drive-thrus across the U.S. The company is backed by top investors and led by a team with deep expertise in AI, enterprise software, and restaurant technology.
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