We envision a future where incident management is seamlessly integrated into engineering workflows, empowering teams to maintain peak system reliability without the overhead of manual tasks. Our mission is to transform the way organizations respond to incidents by delivering a user-friendly, intelligent platform rooted in the principles of site reliability engineering.
By leveraging AI and machine learning, we automate and optimize incident response workflows, giving engineers both the tools and insights necessary to prevent downtime and accelerate resolution. Our commitment to reliability automation ensures that businesses can confidently uphold the performance standards their customers depend on.
We are building a future where technology serves as a catalyst for resilience, enabling organizations across industries to achieve operational excellence and continuous improvement through smarter, data-driven incident management.
Our Review
We've been keeping an eye on Squadcast since they started making waves in the incident management space, and honestly, we're impressed by how they've carved out their niche. Founded in 2017, this Fremont-based company has built something that actually feels different in a crowded market full of clunky alerting tools.
What caught our attention initially was their laser focus on being "user-friendly" – a term that gets thrown around a lot, but Squadcast seems to actually mean it. Their platform handles the holy trinity of incident management: on-call scheduling, alert management, and incident response, all wrapped up in an interface that doesn't make you want to throw your laptop out the window.
The AI Angle That Actually Makes Sense
Here's where things get interesting. While everyone's slapping "AI-powered" on their marketing materials these days, Squadcast's approach feels more thoughtful. They're using machine learning to provide actual insights and automate workflows rather than just adding chatbots for the sake of it.
We particularly like how they've integrated SLOs and error budgets directly into the platform. It's the kind of feature that shows they understand what SRE teams actually need, not just what sounds good in a product demo.
The SolarWinds Factor
The big news, of course, is SolarWinds acquiring them in March 2025 for an undisclosed amount after Squadcast raised $8.2 million in total funding. We'll be curious to see how this plays out – SolarWinds has the resources to scale Squadcast's reach, but acquisitions can sometimes dilute what made a startup special in the first place.
For now, though, the core platform remains solid, and the team seems committed to maintaining their focus on reliability automation and streamlined incident response.
Who Should Pay Attention
If you're running DevOps or SRE teams in tech, finance, retail, or media companies, Squadcast deserves a spot on your evaluation list. It's not going to revolutionize how you think about incidents, but it might just make managing them a lot less painful.
The real test will be whether they can maintain their user-friendly approach while scaling under SolarWinds' umbrella. Based on what we've seen so far, we're cautiously optimistic.
Features
On-Call Management: scheduling, alert management, live call routing
Incident Response: collaboration, automation, retrospection
Reliability Automation: SLOs, error budgets, runbooks
AI and ML Integration for insights and workflow automation
FAQs
Ploy was founded in 2024.
Squadcast is the Only integrated platform that unites on-call alerting and incident management along with Site Reliability Engineering (SRE) workflows under one hood and, in turn, automates human tasks efficiently. Our goal is to be the most user-friendly incident management platform helping engineers do on-call scheduling and incident response, the SRE way. Over the last few years, we have been diligently building and learning how to make alerting & on-call management more intuitive at a reactive level and automate SRE workflows at a proactive level. Our approach to long-term reliability, by rapidly evolving the way incident management is carried out, has resonated well with DevOps/SRE/IT teams globally. Through our platform, we continue to demonstrate to companies how easy it is to adopt SRE practices which in turn helps them improve their incident resolution metrics and, ultimately, the reliability of their systems.
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