We envision a world where every woman has the power to understand and optimize her hormonal health with precision and ease. Hormona is building a future where hormone health is not a mystery but a routine part of wellness, accessible to women globally through cutting-edge technology and insightful data analytics.
Our mission is to transform women’s health by integrating advanced AI, real-time biosensing, and non-invasive diagnostics into a seamless platform that empowers personal well-being. By breaking down traditional barriers in healthcare, Hormona is creating a new paradigm where women are informed, supported, and in control of their hormonal journeys at every stage of life.
Through our innovative digital tools, at-home hormone testing, and personalized health insights, we are driving a movement that democratizes hormone health, fostering a community where scientific insight meets compassionate care to inspire healthier futures for women worldwide.
Our Review
We've been keeping an eye on Hormona since they burst onto the femtech scene in 2020, and honestly, they've impressed us more than we expected. What started as another period-tracking app has evolved into something much more ambitious — a comprehensive platform that's actually trying to solve the bigger picture of women's hormonal health.
The Real Game-Changer
Here's what caught our attention: Hormona isn't just about fertility tracking. While most competitors focus narrowly on getting pregnant, this London-Stockholm team is tackling the full spectrum of hormonal health — from irregular periods to perimenopause and everything in between.
The standout feature? Their upcoming at-home urine test that measures key hormones like estrogen and progesterone in real-time. No more waiting for lab results or dealing with blood draws. We're talking about getting hormone readings as easily as checking your blood pressure at home.
Why We're Optimistic
Founder Karolina Löfqvist's personal journey with misdiagnoses and dismissive healthcare really shows in the product design. The app doesn't just log symptoms — it uses AI to spot patterns and deliver daily insights that actually make sense to regular people, not just medical professionals.
The fact that they're already serving users in 185+ countries tells us they've struck a nerve. Women everywhere are clearly hungry for this kind of empowering health technology.
Smart Moves We've Noticed
Their €7.8 million seed round in 2025 was well-timed and smartly structured. With Voima Ventures and Supernode Global leading, they've got the right investors who understand both healthtech and scaling consumer products internationally.
We also like their partnership approach — teaming up with Great Earth for personalized supplements shows they're thinking beyond just data collection to actual health solutions.
Who Should Pay Attention
If you're a woman who's ever felt frustrated by the "just track your period" approach to hormonal health, Hormona feels like it was built for you. It's particularly compelling for anyone dealing with perimenopause, irregular cycles, or just wanting better insights into how hormones affect their daily well-being.
For investors, this represents the next wave of femtech — moving beyond basic tracking to providing real diagnostic capabilities and personalized health management.
Features
Hormone tracking app with personalized health insights
At-home urine hormone testing device providing real-time hormone levels
Perimenopause digital platform with symptom tracking and expert guidance
Personalized supplement programs
Integration with wearable devices for continuous biosensing and predictive analytics
FAQs
Ploy was founded in 2024.
Hormona is a data-driven women's health company targeting hormonal imbalances with innovative solutions
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