Good Roots envisions a future where the food system is thriving, sustainable, and equitable for people, animals, and the earth. We are driven to shape this future by empowering farmers and food entrepreneurs with the knowledge and tools necessary to build resilient businesses that uplift communities and regenerate the land.
At the core of our mission is a deep commitment to sustainable food business growth through innovative financial strategies, authentic marketing, and practical management coaching. We harness decades of combined expertise from farming, entrepreneurship, and consulting to deliver personalized guidance that transforms food enterprises from startup to mature operations.
Through education, advisory services, and a collaborative approach, Good Roots is building a network of thriving food businesses that create lasting impact for the environment, economy, and society. Our work today sets the foundation for a regenerative food ecosystem of tomorrow.
Our Review
When we first encountered Good Roots, what caught our attention wasn't just their impressive client roster of 700+ food businesses, but their unique position at the intersection of sustainable agriculture and savvy business consulting. Born from a clever merger of Kitchen Table Consultants and Taste Profit Marketing in 2024, they're bringing something fresh to the farm-to-table business world.
A Different Kind of Agricultural Consulting
What sets Good Roots apart is their holistic approach to food business consulting. While many consultants focus solely on numbers or marketing, they're tackling both the financial and brand-building challenges that keep farmers and food entrepreneurs up at night. It's like having a CFO and CMO in your back pocket, but with mud on their boots and real farming experience.
Where They Really Shine
Their sweet spot lies in their versatility. Whether you're a small organic farm looking to boost profitability or a multi-million dollar food brand seeking to scale, Good Roots brings relevant expertise to the table. We're particularly impressed by their combination of practical education and hands-on consulting - it's not just about giving advice, but building lasting business skills.
Room for Growth
Being a newly merged entity (as of 2024), we'll be watching how they integrate their services and scale their impact. While their online delivery model makes sense for reach, some farmers might prefer more in-person guidance. That said, their leadership team's track record - including co-CEO Ted LeBow's experience raising $60+ million for various organizations - suggests they know how to navigate growth challenges.
Who It's Perfect For
Good Roots is best suited for food businesses serious about sustainable growth - both financially and environmentally. If you're looking for surface-level marketing tips, there are cheaper options out there. But if you want transformative business guidance from people who understand the unique challenges of the food industry, they're worth a serious look.
Features
Financial consulting focused on profitability and business sustainability
Marketing strategy and branding to connect with customers
Business planning and operational management coaching
Educational workshops on business basics for farms and food enterprises
Customized advisory services delivered online via phone, email, or video conference
FAQs
Ploy was founded in 2024.
Good Roots is building a better food system for people, animals, and the earth by empowering farmers and food entrepreneurs with strong foundations in finance, marketing, and management. We work with farmers, food brands, manufacturers, distributors, hubs, grocers, nonprofits, and more, from start-ups to multi-million dollar operations. With years of experience as farmers and food business owners, our team of service providers across the U.S. has already helped over 700 businesses strengthen the food system for current and future generations.
Walmart
Gamma
Chaturji
Thermo Fisher Scientific
Chef Robotics
Channel
