Fine is creating a future where the journey from idea to software solution is seamless and instantaneous, transforming how businesses innovate and operate.
By harnessing advanced AI-assisted coding and pioneering rapid application development techniques, we enable entrepreneurs and small businesses to swiftly shape their visions into dynamic, functioning applications that drive real impact.
Our mission continues within HoneyBook, where we are crafting smarter, deeply personalized tools that empower small businesses to thrive in an ever-evolving digital landscape.
Our Review
When we first encountered Fine.dev's "vibe coding" approach, it felt like glimpsing into the future of software development. This AI-powered platform promised to turn business ideas into working prototypes in minutes — and surprisingly, it delivered on that ambitious claim.
A Fresh Take on Rapid Development
What caught our attention wasn't just the speed — it was how Fine.dev reimagined the entire development workflow. Their AI-assisted coding system struck an impressive balance between automation and human control, making it possible for even non-technical users to build functional applications without sacrificing customization options.
The Secret Sauce
The real magic came from the founding team's engineering expertise. Haggai Hofland, Jonathan Harel, and Dan Leshem brought serious technical chops to the table, and it showed in how seamlessly their AI integrated with the development process. This wasn't just another low-code platform — it was a genuine breakthrough in how we think about building software.
Why HoneyBook Made the Move
It's no surprise that HoneyBook swooped in to acquire Fine.dev in 2025. The platform's ability to rapidly prototype and deploy custom business tools aligned perfectly with HoneyBook's mission to empower small businesses. While we'll miss Fine.dev as a standalone product, we're excited to see how their "vibe coding" technology evolves within the HoneyBook ecosystem.
The Bottom Line
Before its acquisition, Fine.dev stood out as one of the most innovative players in the AI-assisted development space. They proved that with the right approach, AI could dramatically accelerate software development without compromising on quality. While the standalone product is no longer available, their influence on the future of coding tools will likely be felt for years to come.
Features
AI-assisted coding
Rapid application development
Vibe coding for quick software prototyping
Translation of business ideas into functional apps
Integration with HoneyBook platform for enhanced business tools
FAQs
Ploy was founded in 2024.

Fine is an all-in-one AI Coding and App building solution, for builders, founders and developers alike. **For Founders & Builders** Building an app traditionally involves endless costs and complications - from design, to programming - and just when you think you’re done, there’s hosting, ongoing billing and more. Fine brings the entire software development journey into a single web platform that anyone can use. Start by using our AI Coding Agent to build your app. Tell the agent what you want to happen and how it should look and watch it come to life. Everything you could need in the backend - we’ve got for you. Authentication, storage, database, billing, integrations, LLMs. When you’re ready to go live, hit “deploy” and use our subdomain or add your own. Continue making changes as and when you need, just by chatting with your agent. **For Developers** Fine’s AI Coding Agent is designed to slot into your regular collaborative workflows, just like another developer. When you assign a task to Fine, it collects context from your GitHub, creates a new branch, shows clear diffs, runs and tests the code and when you’re ready, creates a PR. Fine includes access to the leading LLMs (Claude 3.7 Sonnet, o3-mini) and works with all modern coding languages. It’s easier than ever to delegate time-consuming, mundane tasks to AI.



















