We envision a future where knowledge is seamlessly shared and collaboratively enriched across the digital landscape, breaking down information silos and amplifying human insight. Our mission is to transform online research into an effortless, efficient, and traceable experience, empowering knowledge workers and researchers with tools that elevate collective understanding.
At Collabwriting, we are crafting an ecosystem that integrates cutting-edge AI with intuitive collaboration, enabling dynamic capture, organization, and sharing of knowledge from any source. By enhancing how insights are gathered and shared, we aim to build a connected world where information flows freely and catalyzes innovation and impact across industries.
We are driven by a profound belief that knowledge collaboration should transcend barriers—across formats, platforms, and teams—to unlock the full potential of collective intelligence and create lasting value for professionals everywhere.
Our Review
We've been testing Collabwriting for a few weeks now, and honestly, it feels like someone finally built the research tool we didn't know we desperately needed. This Serbian startup has created something that makes online research feel less like digital archaeology and more like actual collaboration.
The premise is beautifully simple: highlight anything on the web, add your thoughts, and instantly share it with your team. No more copying and pasting into endless Google Docs or losing that perfect quote you found three tabs ago.
What Caught Our Attention
The browser extension works everywhere—YouTube videos, PDFs, Kindle highlights, random blog posts. We were genuinely surprised when we could highlight a section of a YouTube video and have it automatically timestamped for later reference. That's the kind of thoughtful feature that shows the founders actually use their own product.
What's even more impressive is how they've solved the collaboration friction. You can share insights with teammates who don't even have Collabwriting accounts. They'll get your highlighted content via email or Slack with full context intact.
The AI Twist That Actually Works
Their Research Copilot isn't just another ChatGPT wrapper—it's contextually aware of what you've been researching. After collecting highlights from various sources, it can suggest logical next steps or help you spot patterns across your research. We found ourselves using it more than expected, especially when diving deep into unfamiliar topics.
The export options are refreshingly comprehensive too. Whether your team lives in Notion, Google Docs, or old-school email, Collabwriting speaks their language.
Who This Really Serves
We can see why legal teams, researchers, and content marketers are gravitating toward this tool. It's built for people who spend their days swimming through information and need to surface insights for others. The 1,700+ weekly active users they've attracted seem to validate that there's real hunger for this kind of workflow improvement.
With their recent €1.1M funding round, founders Sandra Idjoski and Ivan Ralic are clearly onto something. Sometimes the best tools are the ones that make you wonder how you managed without them—and Collabwriting is starting to feel like one of those.
Features
Collaborative research platform with highlighting and commenting directly on content
Integration with Kindle, YouTube, Google Docs, Notion, Gmail, and Outlook
AI-powered Research Copilot for automating research follow-ups and suggesting next steps
Easy sharing of insights with collaborators including via email and Slack tagging without account-sharing hurdles
Export knowledge to various formats like Google Docs, Notion, CSV, and PDF
FAQs
Ploy was founded in 2024.
Cluing (formerly Collabwriting) was developed as an answer to the everlasting question: “Where the hell have I seen this before?” A statistic, a LinkedIn post, a comment on Reddit, a Slack message saying “Hey, check this out”. It sparked an idea, you took action and then when the next morning comes and you need to pick up where you left off - puff - it’s gone. We are overwhelmed with data, with ideas, and the resources that seem to be popping up at the speed of light. That’s why we knew Cluing had to be simple - no fuss, no learning curve. Just capturing the key insights and, most importantly, the context around them. If you’re drowning in a neverending digital sea of information and 100s of open tabs - well, we just might be your life raft 🛟
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