At Cera, we envision a future where healthcare transcends traditional settings, bringing compassionate, professional care directly into people's homes through the power of advanced technology. Our mission is to redefine healthcare by harnessing digital innovation to empower carers, improve health outcomes, and extend the quality and longevity of life for vulnerable and elderly populations.
We are building this future by pioneering the integration of machine learning and predictive analytics into everyday healthcare delivery, supporting thousands of healthcare professionals with tools that anticipate patient needs and prevent hospitalizations. Our Smart Care app and technology-driven care plans are designed to seamlessly blend compassionate human care with real-time data insights, creating a proactive and responsive health ecosystem in the home environment.
Driven by a commitment to meaningful impact, Cera is transforming the health landscape to not only improve individual lives but also reshape how communities and health systems operate—making home the center of effective, efficient, and dignified healthcare for all.
Our Review
We've been tracking Cera since their early days, and honestly? They've built something pretty remarkable in the healthcare-at-home space. What started as two founders questioning why so much healthcare happens in sterile hospital corridors has evolved into Europe's largest digital-first home care operation.
The numbers alone tell quite a story — 10,000 healthcare professionals making over 60,000 daily home visits across the UK. That's not just growth; that's healthcare infrastructure at scale.
The Smart Care Breakthrough
Here's where Cera gets genuinely interesting: their Smart Care app doesn't just digitize paperwork (though it does that too). It's actually predicting health deteriorations with 82% accuracy using machine learning trained on thousands of care records.
We love that they're tackling the real problem — catching health issues before they become hospital emergencies. It's the kind of preventive approach that makes healthcare smarter, not just more convenient.
Why the Funding Makes Sense
That record-breaking £1.3 million seed round back in 2016 raised eyebrows, but looking at where they are now? The investors called it right. $150 million in total funding has built genuine healthcare infrastructure, not just another app.
The money went into real expansion — acquiring care businesses, building technology that actually works, and scaling a workforce that delivers tangible health outcomes.
Who Benefits Most
Cera shines brightest for elderly patients and families who want quality care without the institutional feel. Their model works particularly well for people managing chronic conditions or recovering from procedures — situations where consistent, professional home monitoring makes all the difference.
Healthcare providers also get a win here. Instead of managing overflow in already-stretched facilities, they can offer patients genuine alternatives that often deliver better outcomes at lower costs.
Features
Digital healthcare delivery combining care, nursing, and telehealth services at home
Smart Care app with predictive analytics (82% accuracy) for health changes
Technology-driven care plans reducing administrative burden
Real-time patient monitoring and response
Integration of machine learning and data analytics for health prediction and hospitalization reduction
FAQs
Ploy was founded in 2024.
Cera is a digital-first home healthcare company that harnesses technology to bring care directly to homes, transforming the healthcare landscape by providing higher quality services at a fraction of the cost. Cera’s carers and nurses now provide technology-enabled services covering a population of 30 million people across the UK and Germany. This amounts to 60,000 patient appointments a day in the community, on behalf of governments, insurers, and the NHS - equivalent in capacity to almost 100 hospitals. With 150-fold growth in the past four years, Cera is one of Europe's fastest-growing businesses, recently passing $300m in annualised revenues. Cera has also gathered one of the largest home healthcare datasets globally, powering the development of cutting-edge AI products that have reduced hospitalisations by up to 70%. Consistently ranked as the UK's top HealthTech company, Cera’s pioneering approach has been recognised by numerous industry awards including Home Care Awards’ Most Outstanding Home Care Provider, a top-ten position in Deloitte Fast 50 for three consecutive years, and the prestigious Great British Entrepreneur of the Year award in 2023. Cera was co-founded by entrepreneur, physician and policy expert Dr Ben Maruthappu MBE. Its Advisory Board is Chaired by Sir David Behan, the former CEO of the Care Quality Commission.
Matter
Galileo
AMD
D-ID
Hayo
Synthesys Studio
