At Adauris, we envision a future where every piece of written content can be transformed into a powerful audio experience that drives meaningful business connections. Our mission is to revolutionize how B2B companies engage with their audiences by turning traditional content into dynamic, intent-driven audio that generates qualified leads and amplifies reach.
We are building a future where content is not confined to text but evolves seamlessly into audio formats that resonate with modern listeners and decision-makers. By harnessing advanced AI technologies, we create custom intent signals through innovative content generation strategies, enabling businesses to unlock new growth opportunities and deeper market insights.
Our work is about shaping a smarter, more connected marketing ecosystem where inbound and outbound strategies integrate fluidly. Adauris is committed to transforming the go-to-market landscape by delivering cutting-edge AI-powered tools that empower businesses to thrive in an increasingly digital and audio-centric world.
Our Review
We first came across Adauris when they were quietly building something pretty clever in Vancouver — turning written content into podcast-quality audio that actually generates leads. What caught our attention wasn't just the tech, but how they solved a real problem: B2B companies sitting on piles of great content with no easy way to reach audio-first audiences.
The timing turned out to be perfect. Just as audio content was exploding and LinkedIn was becoming the new content battleground, Adauris had cracked the code on making written materials work harder for lead generation.
The Smart Play Behind the Scenes
What impressed us most was how founder Logan Underwood and his team approached the problem. They didn't just build another text-to-speech tool — they created intent signals through the audio content itself. Basically, they figured out how to track who's actually engaging with your content and turn those listeners into qualified leads.
For a bootstrapped startup that raised just $250K, that's some serious product-market fit thinking. They weren't trying to boil the ocean; they focused laser-sharp on B2B go-to-market teams who needed better inbound strategies.
Why the Acquisition Made Perfect Sense
When Landbase scooped them up in 2025, we weren't surprised. Landbase had just closed a $30 million Series A (with Ashton Kutcher's Sound Ventures backing them, no less) and was building this comprehensive AI platform for GTM workflows.
The integration was seamless too. Adauris's team didn't just disappear into corporate land — Logan became Head of Partnerships, Tina Haertel took over as Director of Product for inbound marketing, and they immediately shipped their first feature: signal-driven LinkedIn publishing. That's how you know an acquisition actually worked.
What This Means for the Market
We think this acquisition signals something bigger happening in B2B marketing. Companies are realizing that content needs to work across multiple formats and channels, not just sit pretty on a blog somewhere.
Adauris proved that audio content isn't just nice-to-have anymore — it's a legitimate lead generation channel when you build the right tracking and engagement tools around it. Now that technology lives inside Landbase's broader platform, making it accessible to way more companies than Adauris could have reached on their own.
Features
AI transformation of written content into podcast-like audio
Generating custom intent signals for lead generation
Enabling content-driven inbound marketing
Signal-driven LinkedIn publishing for GTM teams (post-acquisition integration)
FAQs
Ploy was founded in 2024.
Adauris transforms publication's written stories into customized, podcast-like audio. With a one-time set-up, our platform replaces the need for narrators, sound designers, and producers, in creating engaging audio content. We're working with 200+ publications all around the globe, and are backed by some of the top VCs and Angels across North America. If you're passionate about the synthetic media ecosystem, and shaping the future of audio - check out our job openings!
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